David Marlowe is the Principal of Strategic Marketing Concepts, a health care marketing consulting firm based in Ellicott City, Maryland.  In this capacity, Mr. Marlowe is responsible for directing engagements involving the development of strategic marketing plans, market research, marketing function assessments, medical staff marketing, marketing metrics, new program development, pricing strategies and health care delivery system marketing issues.  Since forming Strategic Marketing Concepts in 1999, Mr. Marlowe has provided marketing consulting support to over 150 organizations ranging from critical access hospitals to academic medical centers to regional multi-hospital systems.

Prior to forming Strategic Marketing Concepts, Mr. Marlowe served as Vice President-Strategic Consulting for First Strategic Group (Whittier, CA), Vice President-Strategic Services for Market Strategies, Inc. (Richmond, VA), Vice President-Planning and Marketing for St. Agnes Hospital (Baltimore, MD) and Director of Marketing for Harbor Health System (Baltimore, MD).

Mr. Marlowe has over 43 years of health care marketing and planning experience as a consultant and a provider based executive.  In addition, he has held adjunct faculty positions at Avila College (Kansas City), the University of Baltimore, Georgetown University and Virginia Commonwealth University.  Mr. Marlowe is a frequent author and lecturer for national and local professional organizations such as the American College of Healthcare Executives, the Forum for Health Care Strategists, the Medical Group Management Association and the Society for Healthcare Strategy and Market Development.  

Mr. Marlowe is the co-author and editor of the book “Building a Foundation for Effective Health Care Market Research” and is the author of the books “Healthcare Marketing Plans That Work” and “A Marketer’s Guide to Measuring ROI”.  Mr. Marlowe is also on the Editorial Review board of “Strategic Healthcare Marketing” and for 18 years was on the Editorial Review board of “Marketing Health Services”. He is a past President of the Society for Healthcare Strategy and Market Development of the American Hospital Association and in 2005 Mr. Marlowe was given the Award for Individual Professional Excellence by the Society for Healthcare Strategy and Market Development, the highest honor bestowed by this national professional association.

 

Mr. Marlowe holds a B.S. degree in accounting from Syracuse University and a Masters of Management degree in marketing from the J.L. Kellogg Graduate School of Management at Northwestern University.